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Why do Nigerians think, act, and engage the way they do?

Why is X Nigeria’s biggest female music act? Why did voters choose Y for a second term? Why is Z the fastest-selling fizzy drink in that region?

Standout Insights

Nov 27
How sampling fuelled the growth of the Nigerian music culture (2)

Nigeria? Everywhere, sample. Flavour’s Nwa Baby (Ashawo Remix) became an instant hit…

Nov 23
How sampling fuelled the growth of the Nigerian music culture (1)

Music sampling is simply incorporating a portion from a previously recorded song into…

Nov 16
Netflix, Nollywood and the Naira

In 1997, Netflix was formed as a DVD rental by mail business. Did you know that? In…

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