The Masterlist Metrics

RANKING METRICS FOR THE MASTERLIST

Appearances: 

Achieve acting credit in a minimum of 10 movies.

Influence: 

Have a minimum of 10,000 followers on a single social media account (Twitter, Instagram, Tiktok) or 10,000 Facebook likes.

Reputation:

Influencer should be recognised as the go-to brand regarding general or niche campaigns, and manage a minimum of 3 brand-owned campaigns in a month.

Headline or co-host radio or TV show with a consistent schedule/airtime over 8 months.  

Headline, feature, or host minimum of 15 major A-rated events (mentioned in the national press).

Attract interest among media, businesses, and event management communities. This is measured using The Resonance Test*. 

Online Ranking: 

Maintain top 70% sector placement on ranking websites (Alexa or Similarweb), or be among the top 400 in the ranking.

Brand Engagement:

Attract a minimum of 5 brand advertisement or partnership/collaboration within the past 3 months.
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Production credit: 

Achieve at least 5 production credits on popular songs, movie, or TV show.

Consistency: 

Maintain a consistent schedule/airtime on at least a platform in the past 8 months

Content: 

Musical content must be shared on social media platforms or mentioned on at least 15 national or regional press platforms since career debut or in the last 10 years.

Song release/features: 

Released at least 5 songs in any genre since career debut or 5 music features/collaborations.

Appearance: 

Feature (host, panelist, headline) on at least 20 major local, state, or national events in the country.

Ranking:

Maintain top 100 rating on monthly/quarterly audience measurement polls captured by Kantar-Geopoll media measurement, Statista, or MediaReach survey.

Content published on at least 3 reputable local/international platforms.

RANKING METRICS FOR A-LISTERS

Recognition:

Maintain name recognition beyond local region (across 5/6 states) or industry. 

This is mediated via The Resonance Test*. 

Consistency:

Steadily deliver excellent service, professionalism, and creativity over a minimum period of atleast 5 years.

This is mediated via The Resonance Test*.

Relevance:

Maintain relevance over a minimum period of 5 years or since debut.

Visibility:

Maintain appearances/mentions across at least 10 top national and 5 international media platforms each year.

Versatility:

Star power should extend beyond primary industry, engage across multiple brands, or command interest from brands over a minimum period of 5 years.

This is mediated via The Resonance Test*.

RANKING METRICS (WHO’S HOT?)

Appearances: 

Receive acting credit (in a leading or supporting role) in at least 1 local box office movie in the past 3 months.

Awards: 

Receive a minimum of 1 award or nominations at A-rated local, or international award shows.

Engagement rate: 

Achieve a minimum 2,000 likes and/or reposts with a single post in one day, or a minimum of 4 posts in 7 days receiving 2,000 likes and/or reposts – and at least 7% engagement rate per post within the past 7 days.

Reach:

Content shared by influencer must reach a 60% average of the influencer’s social media followers within the past 7 days.  

Reputation:

Lead (at least) one organic conversation (general or niche) in a week, and/or manage at least 2 brand-owned viral campaigns (trends should appear in top-3 position) in a month.

Appearances:

Headline or co-host a radio or TV show that generates top 20 social media trends within the week. 

Appearances:

Headline or host 3 A-list national or regional events (trackable on social media and mentioned in local/national press) within one month.

Mentions:

Attract brand mentions in 2 major platforms within one month.

Reviews:

Achieve minimum 4-star review on sites such Tripadvisor, Bookings, Finder and Agoda.

Ranking: 

Maintain top 30% rating on Alexa or Similarweb, or maintain a steady rise in ranking over a minimum 10-day period. 

Search Engine Results Page (SERP) ranking:

Maintain top-10 position in online searches for relevant sectors, conversations, and industry.

Social shares/earned media:

Achieve a minimum 40% social share rate (on Twitter, Facebook, and Instagram), and receive at least 50% positive reviews on print or online platforms for all brand/event mentions.

Brand Engagement:

Attract a minimum of one brand advertisement or partnership/collaboration within a period of one month.

Viral content: 

Content (TV/Music) should achieve at least 5 mentions on industry-relevant platforms from the date of release.

Features: 

Achieve a minimum of one production credit on blockbuster songs/box office movie/TV show, and at least one within the week under review.

Awards: 

Receive a minimum of 2 top-tier awards or nominations at A-rated local/international award shows such as The Nolly Awards, AMVCA, and AMAA.

Rating:

Attract a minimum of 5/10 and 50% audience approval rating on IMDB, The Movie Pencil, and Nollywood Reinvented.

Awards: 

Receive a minimum of 2 top-tier awards or nominations at A-rated local/international award shows.

Ranking:

Musical content should maintain top 5 ranking on at least one music app (Apple, Spotify, or Deezer) in a week; top 15 music ranking in a month.

Viral content:

Conversations (social media trends, hashtags, mentions) on musical content should appear in top 10 social media trends on at least one social media platform.

Features:

Appear a minimum of 2 times on other music projects (following the same metrics listed above) within the month under review, (at least) one within the week under review and top 200 ranking on Sound Charts

Appearances:

Appear at a minimum of 1 A-list local/international events (in a week) or 3 A-list local, or 1 international events (in a month) – tracked by event publicity.

Content partnership:

Seal content deal with A-list content producer (local or international).

  • Content/partnership attracts over 60% positive online brand mentions across social media;
  • Positive critic reviews and press mentions on content deal (at least 10 brand-related mentions across media platforms).

Growth:

Maintain top 5 rating on monthly/quarterly audience measurement polls captured by Kantar-Geopoll media measurement or Statista

Feature:

Publish content (or collaborate) on at least one notable local/international platforms.

Appearances:

Anchor or headline literary, cultural, and art events such as Ake Festival, Kaduna Book & Art Festival, and Abuja Literary Festival.

*The Resonance Test: A data quality test undertaken by a selected panel of subject experts offering qualified opinions and insights based on experience, trend analysis, and privileged information.