Betty Irabor is one of Nigeria's seasoned writers and publishers. Irabor studied English in university and then ventured into publishing. She worked as a journalist at Concord Newspapers, freelancing jobs at the Vanguard, The Guardian, Thisday and Black&Beauty magazine in the UK and others abroad. In 2005, the media entrepreneur and author launched the Genevieve Foundation which holds an annual Pink Ball as a fund raiser for cancer victims.
She later ventured into the telecommunications business and gave it all up to start Genevieve Magazine in 2003 which can be recorded as a huge success and one of the most read lifestyle, fashion and beauty magazines in Nigeria. Irabor is the Editor-In-Chief and Chief Executive Officer of Genevieve magazine. She is also a philanthropist, public speaker and champion for breast cancer awareness with her nonprofit known as Genevieve PinkBall Foundation.